Who owns better-for-you brands?

Who owns better-for-you brands?

PepsiCo
PepsiCo has struck a deal to acquire BFY Brands, the maker of air popped snack brands PopCorners, Flex Protein Chips, and Flourish Veggie Crisps, from private equity firm Permira for an undisclosed sum.

Who owns PopCorners?

PepsiCo, Inc.
Middletown, New York – December 2, 2019 – BFY Brands, Inc. (“BFY”), the snack company which makes PopCorners® and other better-for-you snacks, and Permira, the global private equity firm, today announced that BFY has entered into a definitive agreement to be acquired by PepsiCo, Inc.

What are Bfy foods?

PopCorners are the premium quality, delicious, wholesome snacks that are making it easier than ever to snack better. PopCorners are made with non-GMO corn and are never fried, no gluten, and no nuts – just simple ingredients for better snacking.

What is a bfy snack?

BFY is a global, better-for-you snack provider directly addressing growing consumer trends toward healthier eating through its product portfolio. In addition to manufacturing PopCorners®, the fastest growing brand among healthier salty snacks in the U.S., BFY is a contract manufacturer of better-for-you popped snacks.

Does Frito-Lay own skinny pop?

PepsiCo will buy PopCorners maker BFY Brands, the company announced Monday. Terms of the deal were not disclosed. After the transaction closes, the snacks, which include the well known popcorn crisps, Flourish Veggie Crisps and Flex Protein Crisps, will be under the umbrella of Frito-Lay North America.

Is PopCorners owned by Frito-Lay?

-based company will be managed by PepsiCo’s Frito-Lay North America division. Financial terms of the transaction were not disclosed. The company’s primary product is PopCorners, a low-calorie popped corn snack.

Are PopCorners healthy?

Pop Corners are a healthier alternative to Doritos and other chips, even low-fat varieties. With few ingredients (Sea Salt contains only three: corn, oil and salt) and little fat, these are a guilt-free, tasty treat.

What is better for you snack?

Respondents rank fruit and fruit-based snacks as the most enticing, with 63% of consumers saying they purchase these types of snacks at least once every 90 days. Yogurt trails close behind (57%) with plant-based proteins (56%)—such as peanut butter and hummus— rounding out the top three.

What are better for you snacks?

What are better for you foods?

A study released yesterday reports that so-called “better-for-you” (BFY) foods (those low in salt and sugar, high in fiber or with added vitamins, for example) may account for only about 40 percent of company sales, but they account for more than 70 percent of growth in sales.

How much is skinny pop worth?

SkinnyPop parent goes public, valuing the popcorn startup at $1.35 billion | Crain’s Chicago Business.